Designs are inspired by vintage, with attention to exclusive details. They only works with long lasting materials and fabrics, and the tailoring of a garment should enhance its longevity. They work with a strict set of code of conduct and ethics, to make sure that everyone involved with their business is taken care of in the best possible way.
Their factories have to take care of their workers, give them a decent living wage, and have proper working conditions and hours. If a price is too cheap of a garment, they know someone is paid unfairly, and will go somewhere else.
When printing and colouring fabrics, the water is recycled, so that no coloured wastewater will pollute the rivers and drinking water in the villages and areas of manufacturers.